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Nielsen: Half Of Netflix Streaming Is On Game Consoles

by Jeff Cork on Jul 28, 2011 at 03:58 AM

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It looks as though Netflix has successfully infiltrated game consoles, according to a recent survey from the Nielsen Company. According to the data, one half of Netflix's streaming-video consumers access that video content through their Wii, PS3, or Xbox 360. That's in stark contrast to rival Hulu, which is accessed on consoles by a relatively measly 11 percent of the time.

In terms of the content viewed, Hulu is overwhelmingly used to watch its TV show offerings, while Netflix users tend to watch more movies through the service. Interestingly enough, the Wii is by far the most popular console option for Netflix, with 25 percent of users streaming video on the device compared with the PS3 at 13 percent and the Xbox 360 at 12 percent

On the Hulu front, Microsoft lags behind the Wii and PS3, with two percent of consumers using the console for Hulu, as opposed to the three percent that the other two have attracted. That's in spite of the fact that Hulu isn't even officially supported on the Wii.

The survey was conducted on March 2011, and it should be interesting to see how these numbers change in the future. Will more consumers use smartphones to stream video as the devices become more ubiquitous, or do their necessarily small screens prohibit anything other than a tiny fragment of viewers? And will the upcoming Wii U's dedicated HD screen make it a favorite?