GameStop To Sell PC Download Codes At Retail

by Jeff Cork on Jul 28, 2011 at 11:38 AM

GameStop is further expanding its PC strategy, with news that the retailer will soon allow customers to purchase digital PC downloads at their stores. Players can put trade credit toward those new games, too.

“This is a great illustration of how the digital distribution model and in-store experience really complement one another,” said Steve Nix, GameStop’s general manager of digital distribution. “We have seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit.”

The service will begin with the August 23 release of Square-Enix's Deus Ex: Human Revolution. Customers who purchase the game ahead of time will receive a number of bonuses, including digital versions of Deus Ex: Game of the Year Edition and Deus Ex: Invisible War for PC; the Explosive Mission DLC pack; and double points for the store's PowerUp Rewards loyalty program.

Does the concept of going to a store to buy a download code appeal to you?


GameStop is the parent company of Game Informer.