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EA Promises More Origin Exclusives

by Matthew Kato on Jun 15, 2011 at 05:12 AM

Electronic Arts has announced its Origin digital distribution network, and the company says that Star Wars: The Old Republic is just the first of many exclusives for the service.

Frank Gibeau, president of EA Games, told GamesIndustry.biz that although EA isn't going to pull out completely of other digital distribution services like Steam or Impulse (or brick-and-mortar retailers, for that matter), it wants to differentiate itself with Origin. "I think long-term you'll see we believe in reach, so we will have other digital retailers for out products because we want to reach as many audiences as possible. But at the same time, if we can use exclusive content or other ideas to help grow our audience then we're going to do that because we're growing a platform."

Still, Crysis 2 has already been removed from Steam, and other PC games, like Alice: Madness Returns are now Origin exclusives.