Reggie: 400,000 3DS Units Sold Week One
Nintendo of America president Reggie Fils-Aime says the U.S. launch of the 3DS went well, with just under 400,000 systems sold in the first week. But how did the system remain easy to find with numbers like this?
In an interview with USA Today's Game Hunters blog, Fils-Aime explained that Nintendo learned from the rough first year of the Wii's release, where the system was consistently difficult to find nationwide.
"I would characterize it as a launch where we learned significant lessons from the launch of Wii and we made sure to have not only ample supply in the marketplace, but we staged supply so it would not sell out," Fils-Aime told Game Hunters. "We had product going direct to store and we also had product in retailers (distribution centers), so they could easily replenish when they had stores running low on inventory. That strategy is why you didn't see massive sellouts on Nintendo 3DS."
Hopefully Nintendo uses the same effective rollout strategy for its next home console.