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Activision Exec: "We're Not This Big, Monolithic Empire"

by Bryan Vore on Apr 14, 2011 at 12:05 PM

Activision head of developer relations Dan Winters has risen to his company's defense in response to its reputation as a big evil corporation.

In an interview with GamesIndustry.biz, Winters looks back on Activision's former perception in the industry. 

"It's interesting, before our merger with Blizzard, becoming the number one publisher from a revenue perspective, we were always known as the warm and cuddly Activision; the scrappy, loveable number two. As soon as we become the number one and we develop broader perspectives, perceptions started to change a little bit."

Winters insists nothing has changed internally in the last few years.

"We've worked very hard, and continue to do so, to let people know that, you know, we're the same guys, we really are. We haven't changed! I'm the same guy that I was before the merger, as are most of us. We're the same organisation. We haven't gone out and hired 3000 people. Our ability to scale and move quickly is the same as it was before. We're not this big, monolithic empire that's making decisions in a dark room, we're still very collaborative. We still have the same healthy respect and appreciation for talent that we ever did."

Check out the original article for the full interview.