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Nintendo: Phones Are Utilities, Not Entertainment Devices

by Annette Gonzalez on Apr 03, 2011 at 09:59 AM

Sony and Microsoft have found a place in the mobile phone market with Xperia and Windows phones, respectively. So what does Nintendo have planned? Even though the company inked a deal with AT&T to provide internet hotspot access for handheld devices, Nintendo is staying out of the mobile phone arena.

"We don't want to be in the phone business," Nintendo president Reggie Fils-Aime told CNN. "We don't see that as an opportunity. Phones are utilities. Phones are not by definition entertainment devices."

According to Fils-Aime, the phone market is not an area where Nintendo could have a competitive advantage: "It makes sense to enter a market when you feel you've got some sort of competitive advantage," he said. "From Nintendo's perspective, we don't see that we have a competitive advantage in telephony."

"We have no desire to get into telephony," Fils-Aime explained. "We believe that we will earn our way into someone's pocket without having to offer that (phone capability) as an additional factor."