batmanwatch 2011

Warner Bros. Adding Movie Rentals To Facebook

by Jeff Cork on Mar 08, 2011 at 03:46 AM

Facebook is already becoming a destination for developers looking to get into the social-media game, and it looks as though movie distributors are muscling their way onto the site as well. Warner Bros. today announced that it will be offering movie rentals and purchases through Facebook, starting with today's release of Christopher Nolan's The Dark Knight.

After "liking" the movie's Facebook page, users can spend 30 Facebook Credits ($3) for a 48-hour rental. Warner says that more movies will be coming for rental and purchase in the coming months.

“Facebook has become a daily destination for hundreds of millions of people,” saysThomas Gewecke, president of Warner Bros. Digital Distribution.  “Making our films available through Facebook is a natural extension of our digital distribution efforts.  It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”

Feel free to complain and gripe about Facebook all you want, but at this point companies ignore it at their own peril.