News

PopCap Considering Initial Public Offering

by Jeff Marchiafava on Mar 07, 2011 at 11:02 AM

PopCap Games has enjoyed unparalleled success in the casual market over the past few years with a string of popular games that have been released on every electronic gadget known to man. But could you someday partake in the company's profits? According to a recent interview with PopCap president David Roberts, it's a real possibility.

Speaking with CNBC, Roberts revealed that the company is currently considering an Initial Public Offering, and that it filed a Section 12 registration with the SEC. Roberts stressed that the company still hasn't made a decision one way or the other, and that it will depend largely on the market. “I do think we’ll be ready internally,” Roberts stated. “Whether the market is ready remains to be seen. …It has got to be right for us.”

Roberts was also asked whether the company will release a new IP this year, but his answer is sure to disappoint fans. "Don’t hold your breath," Roberts told CNBC, adding, "We kill a lot of products before they go out the door...If the team’s not jazzed about doing it, we don’t make them. It shows too much in the product if it’s forced labor.”

So, who wants to invest in some money into PopCap?