Apple Launches Subscription Service

Today Apple announced that it will allow customers to buy subscription content instead of just single, discrete items. It seems mostly focused toward written content, but Apple is also open to any other form of media sold on the app store... including games.

Apple suggests subscription options for "magazines, newspapers, video, music, etc." and offers nearly any amount of frequency including "weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly."

This certainly opens the door for some interesting business models for things like phone MMOs or perhaps music games with regularly added tracks.