Please support Game Informer. Print magazine subscriptions are less than $2 per issue
Ubisoft Holiday Sales Up 14.7% Year Over Year
The publisher touted strong performances of Assassin's Creed: Brotherhood, its slate of dance games, and Kinect titles in a press release detailing its fourth-quarter 2010 revenues.
Brotherhood moved over 6.5 million units to retailers (note that this figure is not units sold through to customers). Ubisoft's dance games moved over 10.5 million units in total. The company's Kinect portfolio sold in over two million copies, taking over 18% of Kinect market share in the U.S. and 21% in Europe.
Ubisoft expects its full-year financials (the company's fiscal year runs through March) to come in roughly 17% over the previous year, despite a projected 24% year-over-year drop for the first quarter of calendar 2011.
Ubisoft remains the third-largest third-party publisher, behind Activision and Electronic Arts.
Ever wonder why publishers put so many resources into casual, mass-market titles like Ubi's dance games? The five titles in that category – Just Dance, Just Dance 2, Just Dance Kids, Michael Jackson: The Experience, and Dance on Broadway – almost certainly cost far less combined to develop than AC: Brotherhood, and moved two-thirds more copies than that game.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
