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Ubisoft Holiday Sales Up 14.7% Year Over Year

by Adam Biessener on Feb 14, 2011 at 09:15 AM

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The publisher touted strong performances of Assassin's Creed: Brotherhood, its slate of dance games, and Kinect titles in a press release detailing its fourth-quarter 2010 revenues.

Brotherhood moved over 6.5 million units to retailers (note that this figure is not units sold through to customers). Ubisoft's dance games moved over 10.5 million units in total. The company's Kinect portfolio sold in over two million copies, taking over 18% of Kinect market share in the U.S. and 21% in Europe.

Ubisoft expects its full-year financials (the company's fiscal year runs through March) to come in roughly 17% over the previous year, despite a projected 24% year-over-year drop for the first quarter of calendar 2011.

Ubisoft remains the third-largest third-party publisher, behind Activision and Electronic Arts.

Ever wonder why publishers put so many resources into casual, mass-market titles like Ubi's dance games? The five titles in that category – Just Dance, Just Dance 2, Just Dance Kids, Michael Jackson: The Experience, and Dance on Broadway – almost certainly cost far less combined to develop than AC: Brotherhood, and moved two-thirds more copies than that game.