THQ: 1.2 Million uDraw Units In Q3, Focusing On New Platforms
THQ reported on their quarterly earnings call yesterday for the months of October to December 31, 2010, and it reveals some interesting info. In North America, the company managed to sneak 1.2 million into households, and the number is expected to increase when the Wii drawing tablet is released internationally by the end of this March.
The company is also reassessing how well games based on kids’ movies sell. According to “recent industry trends,” THQ is decreasing the revenue they expect to gain from these titles by $30.3 million. At the same time THQ is lowering expectations regarding these types of games, their Kids, Family and Casual Business Unit is focusing on newer devices like Kinect, Move, 3DS, and their own uDraw tablet. The company has a “strong fiscal 2012 line-up” prepared to capitalize on these popular game platforms.
Also mentioned is the known deal between THQ and Mattel, which is expected to foster games based on brands such as Masters of the Universe and Barbie.