EA Aims To Take Back The Shooter Crown
Speaking to investors on a conference call, Electronic Arts CEO John Riccitiello laid out the company's strategy for unseating Call of Duty as the predominant shooter on the market.
"I don't want to give away the thunder from our call but for quite a long time now I've been saying it's our long term goal to take back the first person shooter category leadership," he said.
"We've made strong progress in calendar '10 over calendar '09. This year, with the tail-end of Battlefield: Bad Company 2 still doing well and Medal of Honor still doing well... with Crysis  and Bulletstorm we're clearly going to make more progress towards our goal and that's before we get to what I think is going to be a very exciting entry later in the year that we're not yet announcing."
The "very exciting" game he's talking about? Could be Battlefield 3, considering that the Medal of Honor Limited Edition shipped with an invitation to participate in the BF3 beta.