News

VGA Numbers Fall For Fourth Consecutive Year

by Meagan Marie on Dec 15, 2010 at 04:06 AM

Update: Variety updated their original story in a way that paints a slightly brighter picture of the 2010 VGAs:

"While the overall numbers were down there is some reason to celebrate at Spike. Demographics in some key categories were actually up this year. Adults 18-49 were up 12 percent - from 370K to 450K; Adults 18-34 were up 5 percent from 278K to 292K and Men 18-34 showed an impressive 15 percent climb from 281K to 251K."

You can check out their breakdown by demographic here.

Original Story: Following the Spike Video Game Awards this past Saturday, the web was abuzz over the sizable number of game reveals and trailers that debuted during the event. First looks at Mass Effect 3, Uncharted 3, and Elder Scrolls V may have garnered some major attention, but how did the show perform from a rating standpoint?

According to Variety’s rating specialist Rick Kissell, this is the fourth consecutive year that the VGAs viewing numbers have dwindled. This year 627,000 people tuned in, a three percent drop from the 2009 showing.

Kissell expects the numbers to increase slightly over the next week as DVR viewings are factored in, but even so, the downward decline is apparent.

Did you tune in to the VGAs? Or did you wait for the highlights to appear online?

[via Variety]