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EA Says Single-Player Gaming Is On The Way Out

by Matt Helgeson on Dec 08, 2010 at 08:10 AM

Speaking with Develop, EA Games president Frank Gibeau says that the company will be focusing on "connected" gameplay experiences, and says that the era of single-player only experiences is likely coming to an end.

"Online is where the innovation, and the action, is at" said Gibeau. "I volunteer you to speak to EA’s studio heads; they’ll tell you the same thing. They’re very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you’re out. I think that model is finished."

However, that doesn't mean that EA feels online multiplayer is the only way to push connectivity in its games. "It’s not only about multiplayer, it’s about being connected." said Gibeau. I firmly believe that the way the products we have are going they, need to be connected online. Multiplayer is one form of that."

We wonder what other models of connectivity EA has in mind. What do you think? Do you still enjoy single-player gaming experiences?