Wet 2 Developer A2M Changes Company Name

by Joe Juba on Nov 08, 2010 at 08:15 AM

Artificial Mind & Movement (or A2M), the developer behind 2009's Wet, has wisely decided to rebrand itself.

According to the company's press release, the newly renamed Behaviour Interactive has "renewed their focus on developing original IP on multiple platforms alongside its work-for-hire business with major publishers."

Two of Behaviour's current projects are sequels to previous titles: one is Wet 2, and the other is Naughty Bear 2. In addition, the studio is working on Doritos Crash Course for XBLA and a multi-platform title called Rango.

The new name (which is actually old, since the studio was formerly called Behaviour back in the '90s) doesn't seem to have changed much about the company's approach to development. Even so, the name change was definitely a good idea.