Please support Game Informer. Print magazine subscriptions are less than $2 per issue
Activision Reports Solid Third Quarter Financials
The publishing giant rode its huge franchises to a thrashing of its own third-quarter 2010 profit projections. There are no surprises in what's driving Activision's massive revenues: Wrath of the Lich King launching in China, StarCraft II selling over three million copies, and Call of Duty continuing on as the juggernaut it is.
Activision beat its projections by almost $150 million, taking in $745 million to crush its projected $600 million GAAP revenue. "Our better-than-expected results are due to our leadership in online entertainment, including strong performance from Activision Publishing's Call of Duty franchise, and Blizzard Entertainment's World of Warcraft and StarCraft II: Wings of Liberty," Activision CEO Bobby Kotick said in a statement that accompanied the press release.
Kotick continued, "As a result of our over-performance, we are raising our calendar year 2010 net revenue and earnings outlook. We expect to deliver the most profitable year in our history with record operating margins." Between Call of Duty: Black Ops on November 9 and World of Warcraft: Cataclysm on December 7, Activision is certainly sitting pretty.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
