Please support Game Informer. Print magazine subscriptions are less than $2 per issue


Capcom: Dante's Redesign Sparks Discussion, Raises Game Visibility

by Annette Gonzalez on Oct 20, 2010 at 03:15 PM

The TGS announcement of the latest Devil May Cry caused a stir as a result of Dante's brand new look. According to Capcom VP of Strategic Planning and Business Development Christian Svensson, that was part of the plan.

"I will argue that any changes will bring about a knee-jerk reaction from fans," Svensson told IGN. "We know that; we knew that going into it. To be fair, I think some of the strategy here was to create that discussion and dialogue, and I think it drastically raises the visibility of the title versus if we had just done another Dante."

In addition, the changes were also part of feedback from Keiji Inafune and Hedeaki Itsuno who both decided on a makeover for Dante.

"The original concepts that came back for Dante were actually extremely close to the Dante everyone knows and loves," Svensson says. "The feedback that came back from [Keiji] Inafune and [Hideaki] Itsuno was, 'No guys, this needs to be completely different, we need you to go much further and be much more creative.'"

The current iteration is one the team at Capcom and Ninja Theory are happy with.

"There may still be some tweaks here or there - I'm not privy to what's going on - but by and large that will be the direction the team is going down."