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Capcom: Competitors Are Going To Copy Dead Rising 2: Case Zero
With over 500,000 sales in two weeks, Capcom calls the downloadable prequel "the most dynamic sales weapon we have ever had in our arsenal, giving us the equivalent exposure of a multi-million pound TV campaign."
The above quotes come from Capcom UK product manager Karl Reader in speaking with MCV. Even though Dead Rising 2 isn't out until Tuesday, Capcom isn't holding off on the bragging. And the publisher shouldn't, really. It essentially found a way to make a pay-for-play demo for an upcoming title that didn't come off as a shill-fest to consumers.
“We foresee other publishers will follow suit," Reader says. "With increasing development budgets and increased risk, several smaller projects is only sensible. What we are seeing is a precursor to episodic gaming with Capcom at the helm.”
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