Kotick: Activision Planning To Sell Game Cutscenes As Standalone Products
Controversial Activision CEO Bobby Kotick made a speech today at the Bank of America Merrill Lynch's Media, Communications, and Entertainment Conference. During the talk, he said that Activision is "likely" to look at the possibility of selling in-game cutscenes from games like StarCraft II as standalone movies.
"If we were to go to our audience and say we have this great hour-and-a-half of linear video that we would like to make available to you at a $30 price point or $20 price point, you'd have the biggest opening weekend of any film ever," Kotick said. "Within the next five years, you are likely to see us do that. Now that may be in partnership with somebody; it may be alone. But there will be a time when we capitalize on the relationship that we have with our audience."
He raised the possibility of selling the compiled cutscenes as digital downloads and possibly theatrical releases.
What do you think? Would you pay $20 or $30 for game cutscenes as a separate product?