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Activision Blizzard’s Online Sales Beat Out Retail
Activision Blizzard reported its financials for the second quarter of 2010, a period in which the company saw a higher net income but lower-than-predicted revenue. Heavy hitters such as the Call of Duty franchise and World of Warcraft continue to do well, though the company said that games such as Shrek Forever After and Singularity didn’t perform up to expectations.
CEO Bobby Kotick said that this marked the first time that Activision’s online revenue outpaced the company’s retail revenue. That’s in large part from the online sales of Call of Duty map packs, five million of which were sold in the second quarter, and the phenomenal success of World of Warcraft. The company’s net revenue was $967 million, which is down seven percent from $1.04 billion a year ago.
"I think we could have done better on the revenue side," said Chief Operating Officer Thomas Tippl. In addition to the strength of the dollar hurting revenue, "some of our new releases did not perform up to expectations," he said.
[Via Yahoo! Finance]
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