Online Games More Popular Than Email
When people aren't posting on their Facebook walls they're probably playing World of Warcraft or Farmville (some might even like playing both), says research by The Nielsen Company.
Social networking beat out online gaming, taking up 22.7 percent of Americans time on the Internet versus 10.2 percent. Gaming, however, is up from last year by 10 percent, while email fell into third place with a 8.3 percent share.
“Despite the almost unlimited nature of what you can do on the web," says Dave Martin, a Nielsen analyst, "40 percent of U.S. online time is spent on just three activities – social networking, playing games, and emailing – leaving a whole lot of other sectors fighting for a declining share of the online pie.”