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StarCraft II Total Development Cost Equals 100M

by Annette Gonzalez on Jul 16, 2010 at 06:10 PM

StarCraft II has cost quite a pretty penny to develop. The original StarCraft is one of the most popular PC titles of all time, so its no surprise Activision Blizzard has no problem dropping a few bills on the follow up -- a whopping $100 million to be exact.

According to the Wall Street Journal, the $100 million is just the cost of development for the three-part sequel that will kick off with Wings of Liberty. Marketing costs do not appear to be accounted for in this figure.

Activision Blizzard CEO Bobby Kotick has called SC II one of the company's seven pillars of opportunity. Each pillar has suspected earning potential somewhere between the $500 to $1 billion, so a few million in development costs shouldn't hurt...

[Via GameSpot]