XBLA Is A “Slaughterhouse” For Small Devs

by Tim Turi on Jul 13, 2010 at 09:16 AM

Hello Games, the four-person development team behind the awesome PSN title Joe Danger, recently explained their choice of going with Sony versus Microsoft. Sean Murray, Hello Games’ managing director, likened XBLA to a “slaughterhouse.”

"Why choose PSN? It was the only way we could self-publish," said Murray in response to a question. "XBLA is kind of a slaughterhouse for smaller developers. There are games that do amazingly well. But there's two titles released every week and a lot of those are falling in that 25,000 or less category."

Murray also asserted that 47 percent of self-published developers on XBLA have sold less than 25,000 copies, 23 percent have sold around 100,000, 13 percent have sold 200,000 copies, and 17 percent over 200,000.
How did Joe Danger stack up? Apparently the awesome downloadable broke even the first week, weighing in at 50,000 copies sold.

A few publishers were doubtful in the potential of Joe Danger however, and Murray revealed some startling responses from them. "Name me one popular game with motorbikes, we want games that are less about fun right now" and "can Joe be a monkey? We like monkeys,” Murray recited.

We’re thankful that Hello Games’ Joe Danger was able to see the light of day, and we’re also thankful for the developer insight into XBLA’s processes. If you don't know what Joe Danger is all about, be sure to read our raving review.

Source: GamesIndustry.biz