Iwata: 3DS To Focus On Digital Distribution
In recent months, Nintendo has been more frank about its failures on the online front. While its no secret to anyone who follows the industry that WiiWare and DS downloadable games have struggled to find an audience, Nintendo head Satoru Iwata claims that this will change with the release of the Nintendo 3DS.
After an investor asked about the company's failure to adequately promote its downloadable content, Iwata responded, “We are thinking the release of new hardware should be good timing for a dramatic improvement of this situation."
Iwata went on to reveal that the 3DS will have functionality that alerts consumers to new games and microtransactions. Iwata added, "Nintendo 3DS will have enhanced wireless communication function. Nintendo 3DS will receive various pieces of information automatically if there is a chance of communication while a user carries it even when he or she does not try to start communication proactively by unfolding Nintendo 3DS...by combining Nintendo 3DS with such function, we are now planning to expand our digital-distribution type of business.”
He elaborated that this would work even if the system was in "passive" mode – much like how a cell phone alerts a caller that he or she has just received a voice mail or text message.
While its great that Nintendo is making a serious effort to promote DLC and downloadable games, this seems to have the potential to be extremely annoying – hopefully our 3DSs won't be chirping at us every five seconds with game-related spam. It will be interesting to see what kinds of options are available to owners that want to tailor or opt our of these messages.