Please support Game Informer. Print magazine subscriptions are less than $2 per issue
DJ Hero Sold Better Than You Thought
After poor initial sales figures, many assumed that DJ Hero was a disappointment in Activision's 2009 line-up. Gamers were quick to blame the abundance of Hero-branded products for the failure...but now it appears that no blame is necessary. Surprise! DJ Hero actually sold well!
According to the blog of Activision's Dan Amrich, DJ Hero has sold 1.2 million copies – and each one includes the turntable peripheral. The case is an interesting example of how games continue to sell long after the initial release window. Even after all of the review scores have hit and many gamers have moved on, incentives like price cuts can bring in new players and rack up long-term sales.
Amrich's reveal comes in the context of discussing Blur, which some people seem to writing off prematurely because it didn't make the latest NPD top 10.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
