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Activision Concerned About Pricing Of Move And Kinect

by Dan Ryckert on Jun 24, 2010 at 01:15 PM

You may have noticed that the Kinect and Move lineups at E3 weren't exactly filled with Activision titles, and there's a reason for that. Speaking to Gamasutra, Activision COO Thomas Tipple said "I think as a publisher, you have to be concerned about how the price drives a lot of the outcome of how big of an install base there's going to be. The bigger the install base, the more likely that you can make sense out of your investment. So, the lower the price, the better. In this economic environment, it's probably more important than ever."

He added, "Move and Kinect, I think, will be interesting new opportunities to innovate certain franchises, but probably not for every kind of game. So, we'll have to see how much of an install base they're going to develop. A lot of that will depend on the price point they choose. We have a few franchises where we think this could be an interesting value to improve the experience for the player. Tony Hawk is an example. We have our Rapala Fishing franchise. But it's not going to be something that will be in every game, because I don't think it's one size fits all. It's not going to enhance the experience for every game."

Basically, all of you Call of Duty fans shouldn't worry about Activision prying the controller out of your hands anytime soon. It looks like they're staying the course with the tried-and-true controller method until the Kinect and Move prove themselves.