Facebook Signs Five Year Deal With Zynga
Social networking behemoth Facbook and the social games developer Zynga have entered into a five year deal. The commitment aims to continue spreading the Mafia Wars and FarmVille love, while also expanding the integration of Facebook Credits.
Facebook Credits are currency that Zynga game players will purchase through the site to perform microtransactions in games like Café World. Rumors were previously stirring that Zynga was hesitant to sign because the implementation of Facebook Credits means the world’s most popular website will be getting a sizable chunk of profit.
Currently, Zynga is testing out Facebook Credits in certain games and will be spreading the digital dollars to others as well. Expect this to happen over the course of the next few months.
“Facebook was a pioneer in opening their platform in 2007 and in just three years tens of millions of Facebook users play our games every day, from FarmVille and Café World to Treasure Isle and Mafia Wars,” said Mark Pincus, founder and CEO of Zynga. “We are excited about Facebook’s long-term commitment to social gaming and Zynga, and look forward to working with them and other platform providers to bring the best social gaming experience to users worldwide.”
Sheryl Sandberg, CEO of Facebook, also commented on the agreements. “We are pleased to enter into a new agreement with Zynga to enhance the experience for Facebook users who play Zynga games,” she said. “We look forward to continuing our work with Zynga and all of our developers to increase the opportunities on our platform.”