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Nintendo Eyes Apple?
Nintendo's Wii home console has outsold competitors Microsoft and Sony, and the Nintendo still rules the handheld market, so could Apple be next?
Nintendo recently reported a dip in profits for the first time in six years, and according to the Times Online, president Satoru Iwata sees Apple as the next target on the horizon. Given the rising popularity of playing games on Apple's iPad and iPhone, not to mention Nintendo's current sales dominance of the home console market (as well as handhelds), it makes sense that the company is looking for its next fight.
Still, Nintendo of America president and COO Reggie Fils-Aime has said that he doesn't see Apple's platforms as competing – in particular – with the Nintendo DS handheld. Fils-Aime says that sales of the DS haven't been impacted by Apple's sales, and that he feels that the two exist in separate spaces. Whatever the circumstances, Nintendo is trying to move ahead. The company has already announced the Nintendo 3DS, a DS handheld capable of glasses-free 3D.
Nintendo may be winning the sales numbers war, but with both Microsoft and Sony debuting their forays into motion-based gaming this year – as well as the quality of software and technological features the PS3 and 360 can host that the Wii can't – it looks like Nintendo will be fighting a multi-front war for the conceivable future.
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