Analyst: Project Natal To Cost $50
Outspoken Wedbush Morgan video game analyst Michael Pachter recently predicted the price of the 360's upcoming Project Natal motion control device. He believes that the company won’t be charging more than the manufacturing cost for Natal and that Microsoft simply wants it in consumers’ homes to sell more products.
Immediately after making the prediction, Pachter issued a disclaimer, saying “Nobody knows what Microsoft is going to do.”
“My guess is on Natal, which is really important to them, they’re going to price it at or below its cost,” he said. “I think it’s hard for us to envision that it’s going to cost them $150 to make Natal. You’re really talking about software, which is an easy thing for them to distribute, and a camera.”
If $50 seems too good to be true for you, Pachter also commented on the highest conceivable price, saying “I’d be very surprised if the thing is more than $79.”
“Microsoft is not trying to make money on the device,” he continued. “They’re trying to get everyone to have the device so that they can sell us other things.”
Is a $50 price tag the right amount to maintain or spark your interest in Natal? What do you think Microsoft will actually go with?