Social gaming. These two words are gaining speed in the industry whether most folks want to accept it or not. Most of us with Facebook accounts have already been exposed to social gaming. You're already either deeply invested in Farville, prepping turkeys on the fly in Cafe World, or simply don't care. Today PopCap games, the team behind Peggle and Plants vs. Zombies, released the results of a social gaming survey that has produced interesting results. The study revealed more than 24 percent of correspondents play social games regularly, bringing the social gamer population to 100 million in the U.S. and U.K. What's even more interesting is the average social gamer is a 43-year-old woman. In fact, more than 50 percent of social gamers are women.
This study shows that social gaming presents an opportunity to reach out to a larger audience, with this sector expected to generate revenues of $1B in 2010 according to industry analysts. Even though social gaming prevails on sites such as Facebook and MySpace, two sites popular among the younger crowd, only six percent of social gamers are under 21 years old.
Do you play any social games or know any avid social gamers?