Blizzard Donates $1.1 Million To Make Wishes Come True
Thanks to enthusiastic World of Warcraft players shelling out a couple bucks apiece for an in-game Pandaren Monk pet, Blizzard just wrote a check for over a million dollars to the Make-A-Wish foundation. The company made good on its promise to send half of its profits on vanity pet sales to charity yesterday, February 16th, at a ceremony involving 15 wish children at its enormous fenced compound in Irvine, CA.
“We've had a long relationship with the Make-A-Wish Foundation, and we're proud to support the priceless work they do for children,” said Mike Morhaime, Blizzard CEO and co-founder. “This donation also reflects the spirit and generosity of our players – their enthusiasm for World of Warcraft and for supporting a good cause made this possible.”
If we're going to be nickel-and-dimed for virtual items, we're all for it going to a good cause. Now if Blizzard would just make a donation to the United Way using a part of its general WoW profits, we can pretend that we're grinding faction for charity.