Ubisoft to Release Franchise Titles Every Year

by Matthew Kato on Feb 15, 2010 at 05:50 AM

Nothing can stop the hand of an assassin, and publisher/developer Ubisoft is determined to keep making a killing with franchises like Assassin's Creed. The company says it wants to give gamers a new game in its franchises every 12 to 18 months.

Speaking to, Ubisoft's EMEA MD Alain Corre stated that the company would like to follow in the footsteps of competitor Activision, who puts out some sort of Call of Duty every year provided that Ubisoft's developers "create something innovative every year that can surprise the end user..." Ubisoft is already moving towards this goal: Recently it announced that it will release a new Ezio Auditore Assassin's Creed adventure in 2010.

We all love Call of Duty, but is emulating that franchise the best idea? Will games in a single franchise be split between different Ubisoft developers to the point that gamers will experience a difference in quality? To use Corre's own example of Call of Duty further, gamers can smell the difference between the CoD titles put out by Infinity Ward and Treyarch. Plus, with games like Splinter Cell Conviction having gone through numerous delays, what kind of strain will this aggressive schedule have on the titles and the rest of the company in general? It will be interesting to see if the company can straddle that very fine line between capitalization and quality.