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EA Sells 8M Units Of Hasbro Casual Titles
EA Play has announced that their titles under the Hasbro brand has sold more than eight million units around the world.
“EA’s Hasbro-branded lineup has experienced tremendous success in the casual games market with video games that hold great appeal for families and kids as we’ve retained the essence of Hasbro’s iconic brands while re-imagining the toy and board game play experiences,” said Chip Lange, senior VP and general manager of EA’s Hasbro Division. “We really see these products extending the reach of interactive opportunities available for players today. They made the perfect gift for the holidays, and during the rest of the year, they are the ideal content for mobile gaming devices or to play and keep in touch with friends online.”
EA's Hasbro-branded titles are family-friendly and include virtual board games such as Scrabble, Battleship, Clue, Trivial Pursuit and Yahtzee, plus Hasbro Family Game Night, Littlest Pet Shop and NERF 'N-Strike. These games and more span a variety of platforms such as mobile phones and handheld gaming devices, XBLA, and others are online only.
“Hasbro’s powerhouse alliance with EA continues to deliver big hits for casual gamers around the world across every major platform,” said Mark Blecher, senior VP and general manager of Digital Gaming and Media at Hasbro. “Together, we continue to re-imagine the Hasbro-branded play experience and put it at the fingertips of consumers so they can ignite Hasbro-style fun any time, any place.”
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