News

Activision Is Taking Parents To Ratings School

by Jeff Cork on Nov 04, 2009 at 07:00 AM

Activision has launched its Ratings Are Not A Game program, which aims to teach parents about the importance of ESRB ratings as well as other important issues that affect children and video games. The series of short videos feature experts, such as Cheryl K. Olson, co-director at the Center for Mental Health and Media at Harvard Medical School, giving tips and other useful information.

"Activision is committed to providing consumers with guidelines and information to help them determine which video games are most appropriate for their families," said Mike Griffith, president and CEO of Activision Publishing. "We are proud to partner with Dr. Olson and believe that these videos will be informative and useful tools for families."

Parents should definitely check out the videos. They’re short and interesting, and the tips are actually useful. Of course, if you’re not a parent and you don’t care about game ratings, these are not the videos you are looking for.