EA’s FIFA Earth Aims To Be The Hub In Soccer Fans’ Lives
EA today announced that the beta version of its FIFA Earth site is now up and running at http://fifa.easports.com/earth. Even if you think watching (or playing) a soccer game is as exciting as a day-long trip to the fabric store, it’s definitely worth a visit.
FIFA Earth tracks the number of FIFA 10 games that have been played worldwide, showing hot and cold streaks for the various teams. Visitors can also see how players from their country do compared with the rest of the world (well done, Omanians!). Teams are also ranked according to popularity, so you can make an educated guess while buying a jersey or applying a bumper sticker.
Perhaps the most interesting part of the site is its aggregate Twitter feed. EA is compiling all tweets about FIFA and displaying them on the site as they happen, accompanied by a slick visual guide that shows the location of each micropost. If you’re a soccer fan, it’s an elegant way to track what’s going on in one easy-to-navigate location. If you’re not, it’s still an exciting example of how information can be displayed and disseminated.