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Sony Follows Up PS3 Price Cut With 250GB SKU
Hot on the heels of the release of the redesigned (and lower-priced) PlayStation 3 system comes word from Sony that an even newer PS3 is on its way. Available November 3, the system includes a 250GB hard drive instead of the 120GB drive that its $300 brother ships with. Customers who buy the new system can get more than twice the hard-drive capacity of the first PS3 Slim for a little more than $50.
That extra storage space makes a lot of sense, and not just for gamers feeding a PlayStation Store addiction. Sony has long positioned the PlayStation 3 as a media hub, where customers can access Blu-ray movies and store music, photos and videos, and the more room consumers have, the better. Movies such as Star Trek, Transformers: Revenge of the Fallen, and Bruno are heading to the PS3’s video-download service, too, and that HD content doesn’t exactly leave the smallest footprint.
Sony is, surprisingly, excited about the new product: “The PS3 platform is poised for a tremendous holiday season,” said Scott Steinberg, VP of product marketing at Sony Computer Entertainment America. “We kicked things off early with the new price point and sleek form factor and have continued the momentum with this week’s launch of the universally acclaimed exclusive, Uncharted 2: Among Thieves. The new 250GB PS3 provides consumers with another compelling hardware option and speaks to the growing consumer appetite for digital content from the PlayStation Network – particularly high-def content that showcases the power of the PS3 system.”
Whether the package attracts newcomers to the PS3 remains to be seen. Will Sony see a sales bump from consumers looking for a bargain, or have those people already sprung for a PS3 slim? We’ll know for certain in the coming months.
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