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Price Drop Sales Spikes Are Brief, Says Microsoft Exec

by Tim Turi on Sep 22, 2009 at 08:40 AM


In a recent interview, Microsoft product manager Aaron Greenburg said he doesn't expect the PS3 and 360 price cuts to affect sales beyond a few months. "I don't believe the price cuts that both companies have made will impact the market dynamics too dramatically in the long term. We typically see a month or two of lifts and share adjustments, but then things tend to settle back to roughly the established market ranking. We do, however, expect that these new lower prices will bring in more consumers that were potentially a bit resistant to the previous pricing in place."

Instead of relying on price drops to drive sales, Greenburg seems more focused on Microsoft's exclusives this holiday season. He believes 360 titles such as Halo: ODST, Ballad of Gay Tony, Shadow Complex, and new features such as Facebook and Twitter integration will keep sales of the console brisk.