Watch Alex Kidd Reflect On His Time As Sega's Mascot

In our most recent issue featuring The Last of Us (#227), we look back Sega's former number one guy, Alex Kidd. In the magazine's Classic GI section, you can relive all of his gaming entries, but this long-lost video just has to be seen by any self respecting, hardcore Sega fan.

In 2001, Sega released a game on Dreamcast in Japan called Segagaga. In this RPG/management sim, you play as a young man trying to save Sega's gaming business. It's a darn shame that this bold, yet wacky title never made it to the U.S., but we can shed some light on one part of the game. Alex Kidd doles out some uplifting advice to the player character when he's at his lowest. Unfortunately for English speakers, it's all in Japanese.

We reached out to Sega and the translators there were gracious enough to help us bigtime. Our video guy, Jason Oestreicher, did a great job editing the text in with the game footage. Watch the video below as Alex Kidd reflects on the good old days before Sonic took his job and he ended up in game retail.