Midnight Star

EA Acquires Halo Co-Creator's Studio, Industrial Toys

by Imran Khan on Jul 09, 2018 at 04:40 PM

Industrial Toys, a developer primarily known for mobile games, has been acquired by Electronic Arts.

The studio was founded in 2012 after its CEO Alex Seropian left Disney studios. Seropian is a long time veteran of the game industry, having founded Bungie in 1991 and famously working on the Marathon and Halo. He left Bungie shortly after Halo: Combat Evolved released partly due to frustration with the process of game development.

Industrial Toys' mission statement is to bring core games to mobile and attract that audience to a platform commonly known for casual affairs. It is unknown what projects EA has acquired the fourteen-person studio to work on, but the publisher has never shied away from mobile releases.

[Source: Variety]


This seems more than likely to be an acquisition for mobile games, but considering how Industrial Toys has been trying to get first-person shooters to work better on phones, I suspect EA plans to use them specifically for that know-how.