The lights are on
Veteran Member - Level 14
Like most of you, my first question about any hardware is: "What does
it cost?" Sony's not revealing that yet, and I have a bad feeling about
that. Call me pessimistic, but my
marketing instincts tell me that if Sony knew the price was great, they
would have announced it already. Don't let the rumors fly, don't let
Monday morning QB hacks like myself write blogs like this raising
questions – just celebrate it as another great feature of the handheld.
But they haven't done that. In fact in an interview with our own Phil Kollar,
president of Sony's worldwide studios, Shuhei Yoshida sounded like a
man trying to brace the public for sticker shock. "Hopefully when we
announce the price, people will see the proper value." So does he mean
that he hopes people will understand that the great tech in the NGP is
expensive and people should be mindful of that? I think this is exactly
what Sony is thinking, and I venture to guess that they're using this
initial announcement time period to get you salivating over the thing
before they drop the bomb on you.
What would I pay for a NGP? I'd love it if the thing was $250. I hope
it's under $300. If it's $350 there better be a great pack-in game
(which I doubt, since Sony seems to like to wait and offer bundles later
on). North of $350, and Sony is approaching dangerous territory. We've
heard rumors that it could be $400, but one analyst has also said it'd be $300-$350. Unfortunately we just don't know yet.
Price aside, there are plenty of things I like about the NGP including:
Next up for Sony? Give the thing a proper name already!
Email the author Matthew Kato, or follow on Twitter, and Game Informer.