Activision has announced a number of different premium versions of Call of Duty: Advanced Warfare. While the bits and bobs of digital and physical content that come with each will likely motivate some fans, there’s a new trend emerging that has caught our eye.

There are physical and digital versions of two different premium SKUs. The digital limited edition ($79.99) comes with a bonus multiplayer map (Atlas Gorge) and a digital content pack featuring two weapons, an Atlas-decorated exoskeleton, an Atlas helmet, and five bonus supply drops. These will be further explained at the multiplayer reveal on August 11. 

The limited edition also comes with an extra upgrade token for the exoskeleton in the single-player campaign. It also includes a steelbook case and the Welcome to Atlas: Advanced Soldier Manual. 

The pro edition comes with everything in the limited edition, but also includes the season pass. As per usual, Advanced Warfare will get four map packs. The price for this is $119.99. 

In effect, the season pass adds $40 to the cost, which is $10 less than if you were to purchase one for Call of Duty: Ghosts. The standalone price for the season pass has not yet been announced.

A digital pro edition comes with the digital content in the limited edition, the season pass, and a not yet described personalization pack. It will cost $99.99. Call of Duty: Advanced Warfare will be out for Xbox One, Xbox 360, PlayStation 4, PlayStation 3, and PC on November 4. Be sure to also check out a new story trailer from earlier today.


Our Take
We’ve noticed a few things in this announcement that raised our eyebrows. First, this is the second set of collector’s editions from Activision that offer significant DLC bundled with the retail package (the first is Destiny). 

Second, the price of the digital pro edition works out to $10 less than if you purchased Call of Duty: Ghosts at launch and the $50 season pass. We’re interested to see if Activision is scaling back the price of its add-on content. Along with the bundling at purchase, this could signal a shift in how the company views add-on content. 

Finally, we are cautious about the supply drops. They could be like Battlefield 4’s Battlepacks, or they could be accessible via real money transaction. Either way they are going to mix up the dynamic a bit, and we're hopeful that it's a good thing.