The lights are on
EA's Ultimate Team offerings continue to be a big hit with
sports fans, with Madden's version of the card-collecting mode seeing huge
EA's fourth-quarter financial results reveal that the
Ultimate Team modes across EA Sports' series generated $380 million for fiscal
year 2014. Ultimate Team mode allows players to buy cards featuring
players and stat-boosting properties, then compete against other players with
their teams in online matches.
While the FIFA series has traditionally been at the
forefront of Ultimate Team's innovations and popularity, EA says Madden Ultimate Team enjoyed
90-percent year-over-year growth.
[Source: Electronic Arts]
Our Take:It's no surprise that
Ultimate Team continues to make money for EA, as cards from the popular mode
don't carry over from one year to the next. That clearly isn't stopping players
from investing their time and money in the mode, which makes it seem like a
win-win for everyone involved.
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