The lights are on
Just last week, we shared that Minecraft on Xbox 360 (seen above) has sold over 12 million copies. Now, Mojang is touting the performance of the portable version of its sandbox superstar.
Mojang’s Jens Bergensten shared that the mobile version of the title has sold over 21 million copies. The Pocket Edition doesn’t offer the complete features of the PC and console versions, but does offer cross-platform multiplayer, some of the survival elements, and the same building ethos that has made the other editions so popular.
Minecraft has become a part of popular culture, such that even those who haven't played recognize the aesthetic. A recent episode of The Simpsons even had an introduction completely redone in the game's style.
[Source: Jens Bergensten on Twitter]
Our TakeMany have tried to replicate Minecraft’s magic, but this kind of success is a combination of first-mover advantage, passionate and iterative design, and luck. These phenomenon are rare and, despite effort from so many parties, can’t be exactly replicated.