The lights are on
Major League Gaming (MLG) has released its first console app today, delivering content directly to Xbox 360 owners on their televisions. MLG will be showing its original content, like eSports Report, Pro Circuit competitions, and material created by YouTube streaming partners.
The app comes just before this year’s Call of Duty championship, which begins this Friday, March 28, at 9 a.m. Pacific. The finals will be aired this Sunday on MLG.tv and the MLG app.
Viewers can also look forward to the MLG championships, which will be held in late June. Featured games include Call of Duty: Ghosts, StarCraft II, and Super Smash Bros. Melee.
An Xbox One app is planned for later this year. MLG says that it is also in the planning stages for new original programming.
[Source: Xbox Wire]
Our TakeThis is the next logical step for MLG. Getting the content in front of users in the more casual living room instead of hunched over a laptop or at a desk creates a viewing experience closer to traditional sports viewership. The easier content is to watch, the more likely people will tune in and do so for longer periods of time.