The lights are on
Major League Gaming (MLG) has signed a new deal with Relativity Media, a film and television production studio behind The Social Network, Limitless, and Catfish: The TV Show. Relativity Sports, a division of Relativity Media, is an agency with over 300 professional athlete clients.
The pair will be collaborating in a number of areas, including sports management, to further grow the league's operations, unscripted (reality) programming, and increased digital content. Additionally, MLG has announced Relativity CEO Ryan Kavanaugh has joined the league's board of directors. Kavanaugh joins another new appointee, Houston Rockets general manager Daryl Morey.
Our TakeThis partnership gives MLG potential to bridge its content from online via its own networks to television. This step gives MLG the tools to further penetrate the mainstream market by putting eSports where people who aren't seeking out the content might stumble upon it. Obviously, this is just the first step, but I wouldn't be surprised to see an announcement down the road that puts MLG events and related content on TV.
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