The lights are on
Popular video game streaming site Twitch.tv has announced a new round of investments totaling $20 million. The funding comes from a number of sources, including Take-Two Interactive.
The investment, which is led by Thrive Capital and also includes WestSummit Captial, will be used to further reinforce the service's infrastructure and grow its partnership base. Existing investors Alsop Louie Partners and Bessemer Venture Partners are also part of the new funding. Twitch currently boasts 45 million unique visitors per month, and continues to grow.
The site is a popular destination for individuals and groups to stream content to viewers, but garners a significant portion of its traffic from eSports. Twitch will have a presence on both the Xbox One and PlayStation 4 natively, making it possible to share gameplay directly from those consoles without need of external device.
Our TakeStreaming and related viewership continue to rise at significant levels. YouTube shared a white paper recently that shows growth of gaming viewership outpacing overall rate of increase. Twitch is positioned to make a huge jump this fall thanks to smart partnerships with both major platform holders.
Take-Two's involvement is interesting, and it makes me wonder if there is something coming from that publisher that will leverage Twitch's services differently than current titles. With Rod Fergusson (Gears of War, Bioshock Infinite) leading a new studio for 2K Games, I wouldn't be surprised if the publisher has a competitive shooter coming.