The lights are on
There has been a lot of news recently about monetization of YouTube videos. This started a few months ago when Nintendo made the unpopular decision to exert its copyright in a way that pre-empted those posting Let's Play videos (LPers) from making money of those clips. (Note: There have been some reports that the company has been less aggressive recently, but there's been no official comment.)
Since then, a number of publishers have stepped forward to address this issue. Ubisoft is fine with it, provided you follow their guidelines. Deep Silver is cool with it, and pretty much expects you to go nuts with Saints Row IV videos come August 20. Now, Devolver Digital has shouted a resounding "YES" in a way that is perfectly fitting.
If you ever have questions about whether the publisher of Shadow Warrior, Hotline Miami, Luftrausers, and other titles wants you to post and monetize videos, you can visit this website. Be sure to keep refreshing the page for a giggle.
Our TakeCopyright is a tricky thing. If a rights holder turns a blind eye to potentially infringing activity, it can weaken future attempts to defend the intellectual property. If, like Nintendo, a publisher tries to exert its copyright on community videos, it can chill relationships with the fan base.
However, specifically allowing this activity, especially when there is a set of guidelines, creates a defined infrastructure for permissible use. More importantly, it inspires the community to engage in valuable word of mouth marketing and brings them closer as a valuable partner in a title's success.