The lights are on
Last month, Nintendo upset a number of people in the "Let's Play" community by short-circuiting individual user monetization of YouTube videos. This group (known as "LPers") were vocal in their frustration, and wondering why a company they had supported via word of mouth promotion had taken such a step.
Another company has now stepped forward, clearly taking a different path. Ubisoft today announced that users are "free to monetize your videos via the YouTube partner program and similar programs on other video sharing sites (for as long as you follow the specific guidelines of those individual programs)."
Ubisoft also stated, "We consider ourselves fortunate to have fans actively engaging with our game content," and directed interested YouTube channel holders to review Ubisoft's video policy to ensure compliance.
It's important that companies have a clear policy, whether they choose to protect themselves as Nintendo did or open the doors as Ubisoft has. Copyright is a tricky thing, and if it isn't aggressively protected with clear boundaries, property holders could find themselves weakened if ever in court.
Since we first reported on Nintendo's action, it seems the company has quietly stepped back a bit. Kotaku has reported that Zack Scott, the individual who first brought the issue to the attention of the media, has had some videos untouched by Nintendo.
It's unlikely that Nintendo will sound an all-clear after making such a public display, but based on Scott's recent experience, it might be safe to publish a "Let's Play" for a Nintendo game without the company stepping in on the revenue side.
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For now at least. Well I guess it's time I jumped into this.
Smart choice, Ubisoft! A nice gesture to all your fans.
Well, they haven't cashed in...yet anyways.
Lets Plays actually really help out games imo. I've seen many lets plays that got me interested in the games they were playing. Achievement Hunter has several Let's Play series, and their ones on Minecraft actually got me interested in the game, eventually making me buy it to play (even though I'm terrible). I'm not sure why Nintendo axed Lets Plays, but I'm glad ubisoft isn't taking the same approach.
Always good to let the leeches leech.
I'm a bit new to this situation, but I think that sounds really cool. In a way, it sounds like the business model towards the customers is maturing a bit in the way that the bridges between publisher and consumer are becoming more compatible. It's really not that bad for Ubisoft anyway; it's good advertisement too I suppose!
Never understood why Nintendo did what they did, such a bad move in my opinion. Publishers should be open like this and accepting of the LP community. In the end I believe let's plays probably help sales as they act as a form of advertising, and influence people to purchase games.
I never got the appeal of Let's Play's, especially when they have an extremely obnoxious person playing the game. *cough* PewDiePie *cough*
Good on Ubisoft, embrace the fandom rather than fighting against it. It's basically free advertising after all.
I think we will start seeing more companies openly embracing this sort of fan-made content, given that the Xbox One and PS4 will both have built in software that will let players create, edit, and upload fan-made content.
Cool, I guess. I mean people mainly see it as free advertisement and I'm for that. I don't think money should be made off of these videos unless it's for a charity or goes back to Ubi or the publishers. It doesn't really matter if Nintendo hassles people, I mean who doesn't get the concept of the latest and greatest Mario?