The lights are on
EA confirmed what has been suspected given recent cuts to staffing and game offerings. On the company's second quarter earnings call, a shift away from social and Facebook was stated outright.
"We're still active on Facebook and participate there," said president of EA labels Frank Gibeau. "Our focus over the next couple of years is console and mobile, though."
The push for mobile was reiterated multiple times, as it was revealed that Apple was EA's biggest retail partner for the first time. Simpsons Tapped Out, now in its second year, saw 5.9 million users with the last update.
Sims Free Play on iOS and Android was in the top 10 highest growing titles in the United States and the UK. Real Racing 3 continues to get updates, most recently with Mercedes Benz and Bentley vehicles being added.
As we reported earlier, Plants Vs. Zombies 2 will arrive before the end of this quarter (August 31, 2013). It is currently out in New Zealand and Australia where it has rocketed to the top of the free-to-play charts in both markets.
Our TakeI predicted last quarter that EA was moving away from social gaming, especially as it slashed offerings of recent acquisition Playfish. Three of the company's titles were wound down, making the $300 million acquisition of the company a folly.
Mobile is still hot for EA, but it also has stepped back its shotgun approach in that market. Battlefield 4 and FIFA are two of the tentpole titles on which EA execs are pinning financial guidance.
It's important to note that as important as Battlefield 3 Premium was to EA's financials over the life of that title, no announcements have been made yet about a season pass or extended monetization strategy. That said, I have no doubt it's going to happen. It's just a matter of what form it will take.
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Everyone in the world should follow this and back away from facebook and twitter.
I'd rather EA focus on mobile titles than social gaming to be frank. I just hope they don't spend such a huge time on mobile though.
Good news from EA...
Finally I don't care about facebook games.
I suppose this was to be expected. Almost all of the previous 'social media gamers' I know have moved on to mobile gaming (whilst still calling me out on being a gamer myself apparently). Once/If the mobile industry slows down, EA will then jump onto the next big thing.
For some reason, whenever I think of EA I still can't forget that I actually enjoyed a few of their games on the Genesis before being done with them by time the PS1 was around. They just aren't a company I can get excited for anymore.
Free at last.
I swear hell has frozen over by now.
Yeah, I used to play social games back in the myspace/early facebook days. Then it became obvious cash grabs and absolutely no entertainment without inviting 30 people, 99% of which ignored game invites because they were cash grabs and required inviting 30 people.
At least with mobile games we'll hopefully see a little creativity rather than farmville with a different skin.
Well, I suppose it's good news that EA isn't attracted to the Facebook gaming model any more.
Not that I have much faith they'll actually turn around their corporate culture and become responsible purveyors of quality games that don't try to micro-transact the consumer to death.
But, we'll see.
Didn't they say this a while ago, too?
Turns out that might be smart