The lights are on
The Oculus Rift is poised to change the way we experience gaming, and company CEO Brandon Iribe wants to make sure as many people get to experience it as possible. The virtual reality headset is now only available as at $300 devkit, but in the future, that cost could come down if the relationships are right.
In a conversation with Edge, Iribe cites the model that Sony and Microsoft use for selling consoles. Hardware is typically a loss leader (a product sold at or below cost to incentivize sales of other, more profitable items). Software licensing is how platform holders recuperate the gap.
The Oculus Rift could go down the same path if the right players are involved. “Let’s say there was some game you played in VR that everybody loved and everybody played and we made $100 a month – or even $10 a month – at some point the hardware’s cheap enough and we’re making enough that we could be giving away the headset,” Iribe explained.
Our TakeWill the Oculus Rift ever be free? I would be shocked if that came to pass. However, a subsidy that allowed the headset to be a loss leader is conceivable. We've already seen a number of experimental uses for the Rift, and the new HD model I tested at E3 blew me away.
$300 is steep for many gamers, but slashing that price by half or two-thirds makes it much more feasible for many. Buy in from Sony, Microsoft, and publishers that feature prominently on PC (especially in the realm of subscription and smartly monetized free-to-play titles) would make this possible.
Once retail kits are available, they need to be at retail for potential customers to experience. The Oculus Rift is a device that can't accurately be communicated with words. It must be experienced.
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I think the 300 price point is very justifiable for the consumer version of the oculus rift. On their web page they have info that the rift is not going to be strictly for games, it could be used for movies and more.
I very much would like to see this thing in action for myself.
if it works for xbox i will totally get one
Well... if this ever gets commercialized I can only see this taking off if they make a deal with Gamestop or Best Buy to show it off in the store. Like you said, Mike, this is something that can only be understood by being experienced.
Come on, Sony, make it happen. I would gladly buy this for 300, but $100 and PS4 compatibility and watch out!
100 or 150 for a rift? You better believe I'd be all over that.
I would love this to be a console thing. I would buy this day one!
it's only $300???? I thought this thing was like $1500, or atleast over 1k.
I consider that pretty cheap actually. I could see a lot of people buying it at $300.
If this thing were to go down to around $150 I would buy one in a heartbeat. Even at $300 it would probably be worth it. Of course I would have to test it out first, so yes, demo centers would be a must in the stores. But I am extremely excited to try it whenever it hits the market.
Only 300 bucks? I actually thought it was going to be more, I'll be getting it then.
I honestly cant wait to get my hands on one
The more people who have a chance to try/buy this, the better.
I have to admit. I am more than excited to try that thing out!